Kamis, 30 September 2010

[U466.Ebook] PDF Download IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication, by Don Schultz, Heidi Schult

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IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication, by Don Schultz, Heidi Schult

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IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication, by Don Schultz, Heidi Schult

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IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication, by Don Schultz, Heidi Schult

Strategies for binding customers to an organization--by determining the information they want and giving it to them

In 1993, Don Schultz showed marketers how to coordinate their organizations' entire communications programs with the seminalIntegrated Marketing Communications. InIMC--The Next Generation, Schultz offers a refined and updated approach to the IMC model, one that goes beyond the messages an organization chooses to send to encompass the information that the customer wishes to receive or have access to.

IMC--The Next Generation shows marketers how to build sustainable competitive advantage and ROI by combining and coordinating all methods through which buyers and sellers come together. Numerous cases and real-world examples reveal how to use today’s IMC model to:

  • Integrate internal and external communications programs
  • Influence customers at every contact point
  • Build long-term brand relationships

  • Sales Rank: #150852 in Books
  • Published on: 2003-10-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x 1.31" w x 6.20" l, 1.50 pounds
  • Binding: Hardcover
  • 320 pages

From the Back Cover

All about today's IMC--what it is, what it means to you, and how to use it to power your organization's growth and financial success!

With his breakthrough book Integrated Marketing Communications, Don Schultz first showed marketers how to integrate internal and external communication into a dynamic, value-adding asset. In IMC--The Next Generation, Schultz teams with Heidi Schultz to offer updated insights on today's newly powerful business and communication model using the IMC approach. Let it show you how to focus on identifying the right customers, determining their value, investing in them with communication programs, and then measuring the impact of and returns on those communication activities.

Praise for IMC--The Next Generation

"Having pioneered the concept of integrated marketing communications (IMC), Don and Heidi Schultz now show all of the strategic and tactical steps that will make the 'new marketing' work for you. I will gladly recommend this book to CMOs and CEOs who want to win using a combination of strong brand building and direct-to-customer marketing."
--Philip Kotler, Professor of International Marketing, Kellogg School of Management, Northwestern University, and author of Marketing Management

"Don and Heidi Schultz have placed IMC where it belongs--at the center of the organization as a core business strategy to drive long-term shareholder value. The book is fundamental in scope, detailed in its analysis, and far-reaching in its implications."
--Shekar Swamy, President, R K SWAMY/BBDO Advertising Ltd.

"A marketing book that every senior executive has to read. Don and Heidi have the ability to communicate IMC principles with compelling simplicity, using practical examples to support well-thought theories."
--John Wallis, Senior Vice President Marketing, Hyatt International Corporation

"In this new centerpiece for IMC, Don and Heidi present a comprehensive and actionable road map to build, manage, and measure integrated marketing communication programs and link them to what really matters in business: value creation."
--Javier Trevino, Vice President for Corporate Communications, CEMEX

"Unlike any other business model--including the highly touted customer relationship management approach--IMC uniquely integrates all the pieces of an organization around a single factor: the wants and needs of customers. Satisfying those wants and needs leads to the core business objective of creating value for shareholders. And that is the objective of this book: helping practitioners move from seeing IMC simply as a means of coordinating communication to viewing it as a core business strategy that is based on measurable communication inputs and outputs."

--From Chapter 1

With today's increased emphasis on technology, branding, and globalization, communication is more than just a tactical corporate activity--it becomes a key element in ongoing success. Results-driven communication now allows you to treat each of your customers as individuals with distinct wants and needs, then answer those needs as you build both sustainable competitive advantage and measurable return on your marketing investments.

IMC--The Next Generation outlines a step-by-step process for combining and coordinating every method through which your organization communicates with customers. Built around the strategic ideas and insights that author Don Schultz used to help launch the IMC revolution, this hands-on book combines research-based insights with real-world examples to explore how businesses can leverage the IMC model to:

  • Seamlessly integrate all internal and external communications programs
  • Communicate positive messages to customers at every contact point, for every reason
  • Implement value-based business approaches that generate cash flows and shareholder value

Since its introduction over a decade ago, integrated marketing communication has progressed from a communication-only approach to a full-fledged business strategy, one that combines and focuses all of the organization's functions and activities around its customers. IMC--The Next Generation reveals how IMC can be implemented in organizations of virtually any size, in any economic climate, and in any geographic area to determine how much to invest in marketing communication, how to increase the returns on those investments, and how to deliver measurable and identifiable outcomes--to position and prepare your organization for success in today's evolving, undefined, and virtually limitless business landscape.

About the Author

Don Schultz is one of today's most knowledgeable and respected leaders in the field of marketing and communication. A professor emeritus-in-service of integrated marketing communications at Northwestern University, Schultz is also president of the consulting firm Agora, Inc., and an external director of Simon Richards, Melbourne and Brand Finance, London. He has authored a number of influential books including Communicating Globally, Raising the Corporate Umbrella, Measuring Brand Communication ROI, and other titles.

Heidi Schultz is executive vice president of Agora, Inc., and a lecturer at Northwestern University. She has an extensive background in media management, direct marketing, media research, and strategic planning and is the former publisher of Chicago, the nation's largest monthly city magazine.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Four Stars
By Deborah
great read

7 of 7 people found the following review helpful.
If You Care About Integrated Marketing, You'll Read This Book
By Joe Pulizzi
This book has been a bible of sorts for me over the past few years. Anyone trying to figure out what's going on in social media and the changing nature of the buyer, should take a read through this first.

Some of the areas may be a bit hard to grasp, but the methodology makes sense, and the Schultz team breaks it down into a step-by-step process that will make your marketing programs measurable (if you follow their advice).

This book is not for the marketing hobbyist, but will be well worth it for anyone in business or marketing that cares about creating long-term relationships with their customers (and measuring the progress).

5 of 6 people found the following review helpful.
Good Theory - Bad Editing
By R Sanchez
IMC The Next Generation is a very good overview of what Integrated Marketing and Communication is and how IMC can be implemented into a business. The writing itself is about as dry and uninspiring as central Texas in August, but the ideas are there in a fair amount of detail. It also includes some of the real life problems a marketer may come across when trying to implement an IMC program into an existing business.

Full disclosure: I have not finished the book, so I can't speak for anything past chapter 8, but a couple of things to be aware of. There are some very critical errors in some of the charts and formulas and I have not received an answer from either the publisher or the authors to let me know exactly what the correction would be. These errors could skew any assumptions on the value of customers very significantly, so it would be nice to know if the mistake was in the formula itself or how they used it in the example given.

Starting on page 110, they give a formula for determining a customer brand value then pose a scenario using quantity estimations from research and existing customer data. Then they fill in the formula from those estimations. But it seems they don't use the same numbers when doing the final math.

P x BR x SOP x CM = CBV

In the example they say Penetration (P) is the number (percentage) of customers they have of the total number of customers. (40,000 out of 100,000) 40% or .4

Then when they do the math, they use the number (2) in the penetration (P) slot. Where does the 2 come from?

Then they say the buying rate averages 12 cartridges per printer x 2 printers per customer per year. That's 24 cartridges per customer per year, yet when they enter the number into BR number of the formula, they use 12 instead of 24.

The SOP (.65) and the gross margin ($6.50) numbers seem correct.

But plugging the numbers into the formula, the difference in average annual value per customer is significant when you substitute what should be the right numbers.

2 x 12 x .65 x 6.5 = $101.40 numbers they used for the calculation)

compared to

.4 x 24 x .65 x 6.5 = $40.56 numbers I think they should have used)

Then on pages 113-114 the figures between Exhibit 5.2 and the explanation of groups B & C seem to be swapped.

See all 5 customer reviews...

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Rabu, 29 September 2010

[N329.Ebook] Free PDF Industrial Ventilation Workbook, by D. Jeff Burton

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Industrial Ventilation Workbook, by D. Jeff Burton

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Industrial Ventilation Workbook, by D. Jeff Burton

6th Edition. Covers air physics and air behavior; hood, duct, and stack design; fan selection; permitting; dilution ventilation; nonstandard conditions; reading plans and specifications; troubleshooting, testing, and more. 22 chapters, 31 charts, 3 forms, 8 checklists; US and SI units. Excellent companion study guide to ACGIH Ventilation Manual. Home study courses based on the workbook are also available. See workbook for detailed information. Contact jeff burton at website eburton for a French version.

  • Sales Rank: #1563715 in Books
  • Published on: 2005-06-01
  • Original language: English
  • Number of items: 1
  • Binding: Spiral-bound
  • 314 pages

Review
Always excellent comments from users. -- From the Publisher

Always excellent comments from users. See eburton website for more details. --From the Publisher

About the Author
D. Jeff Burton (BS, MS, PE) has degrees in mechanical engineering and occupational health. Since 1974 he has participated in hundreds of ventilation design and evaluation projects.

Author of many articles and texts on the subject, Burton is also a member of ASHRAE, ASSE, SSA, ACGIH, and is a Past President of AIHA. He has served on the ACGIH Industrial Ventilation Committee and the ANSI Z9.5 Subcommittee on Lab Ventilation. He was an adjunct Associate Professor of Mechanical Engineering at the University of Utah for over two decades.

Most helpful customer reviews

0 of 0 people found the following review helpful.
it is a great book for who is interesting the the ventilation system
By Muath
it is a great book for who is interesting the the ventilation system. it has great examples and explanation for various situation in the industrial sitting.

0 of 0 people found the following review helpful.
Get this book too.
By Cynthia in Elkton MD
There is some duplication with the lab ventilation guidebook but it works well with the Useful Equations book. I like it and find it very useful.

0 of 0 people found the following review helpful.
He said it was a good.
By MAG
Bought for our tech at work. He said it was a good.

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[X328.Ebook] PDF Ebook How to Work a Room, 25th Anniversary Edition: The Ultimate Guide to Making Lasting Connections--In Person and Online, by Susan RoAne

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This is the fully revised and updated edition of the ground–breaking self–help book on improving communicating and socializing skills in business and life. How To Work A Room lays down the fundamentals for savvy socializing, whether at a party, a conference, or even communicating online. RoAne clearly shows how to overcome the five roadblocks that keep most people from making new contacts; mix chutzpah and charm to start and end conversations smoothly; know when to use humor––and when not to; and follow simple rules of etiquette. Incorporating years of feedback from hundreds of presentations, as well as anecdotes from around the globe, RoAne keeps How To Work A Room fresh and on target. New chapters include: strategies starting, maintaining, and exiting conservations; and advice on commutating effectively in today's tech driven world.

  • Sales Rank: #38944 in Books
  • Brand: Brand: William Morrow Paperbacks
  • Published on: 2013-12-31
  • Released on: 2013-12-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .90" w x 5.31" l, .65 pounds
  • Binding: Paperback
  • 400 pages
Features
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Review
“When it comes to connecting with others, some of us are naturals. But those who aren’t -- thank heaven for Susan RoAne . . . If you want to learn how to enter a room and build a network of people you can help and who can help you, read this book.” (Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human)

“I read this book 25 years ago and it helped me tremendously. The updated version makes it more relevant and useful than ever . . . I can’t imagine trying to navigate successfully in the business world today without this amazing tool. ” (Larry Winget, television personality and five-time bestselling author of Grow A Pair: How To Stop Being A Victim and Take Back Your Life, Your Business and Your Sanity)

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From the Back Cover

The classic bestseller on socializing—now fully updated for social interactions in a digital age

How to Work a Room� is the classic bestselling book on improving communication and socializing skills, and using them to create and leverage connections. This Silver Anniversary Edition is fully revised and updated to include the role of technology and social media in networking, as well as Susan RoAne's proven tips for using digital strategies�to your advantage—plus practical hints for starting conversations and strengthening rapport with strangers. How to Work a Room�: The 25th Anniversary Edition is a vital tool for business professionals, job seekers and career changers of all ages.

About the Author

Susan RoAne is an in-demand professional speaker and the bestselling author of seven books. The self-described Mingling Maven�, RoAne has been featured in the Wall Street Journal, USA Today, the New York Times, Cosmopolitan and the Financial Times and on CNN, CBSNews.com and businessweek.com. She lives in the San Francisco area.

Most helpful customer reviews

7 of 7 people found the following review helpful.
The Perfect Social Guide for All Ages
By edward a harris
Susan RoAne's Revised Silver Anniversary Edition of How to Work a Room is spot on. It gives easy to read directives on how to handle awkward social and business situations. I am an older woman living alone and I find the book really helpful in confronting meetings and events to which I would usually decline. Now with Ms. RoAne's advice on how to handle these situations, I am more confident and I leave these events pleased that I did attend and have become more sure of myself as a result. This is a "Must Read" for everyone.

4 of 4 people found the following review helpful.
The Ultimate Networking Book, Updated for the Social Era!
By Dorie Clark
Susan RoAne’s “How to Work a Room” is the ultimate guide to networking in an authentic and powerful way. The 25th Anniversary Edition of this classic guide deserves a prime spot on the bookshelf of any professional. In the book, RoAne helps readers truly tap their potential, giving advice on managing difficult situations, inspiring lively conversation, adopting a positive attitude, overcoming shyness, and a great deal more. This new edition also includes excellent advice on social media – essential now that so much networking takes places online. “How to Work a Room” is a joy to read and I couldn’t recommend it more highly.

2 of 2 people found the following review helpful.
This is an excellent book for building your brand
By S. B. Greberman
This is an excellent book for building your brand. The one problem I had was that it got a bit redundant as the book progressed. Perhaps that would be useful for those who don't read the entire book. However, I read the whole thing. Example: You must build the confidence to make "small talk". The writer also gives you strategies for doing this. Fine, that's all good. Telling me the same thing but applying it to all situations as I go through the book disappointed me. Despite this, I would still recommend the book.

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Selasa, 28 September 2010

[F774.Ebook] Free Ebook The American Language, by H. L. Mencken

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This groundbreaking study clarifies the differences between British and American English and defines the distinguishing characteristics of American English. Cigar-chomping newspaperman H. L. Mencken succeeds not only in providing a lucid description of the American language but also in making his readers laugh, wince, and nod in agreement. It's a readable and fascinating study on why you say "tomayto" and I say "tomahto." A must read for anyone who loves words.

  • Sales Rank: #670130 in Books
  • Published on: 2011-07-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x 1.07" w x 5.98" l, 1.54 pounds
  • Binding: Paperback
  • 482 pages

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3 of 7 people found the following review helpful.
Scholarly tome
By taylor rosenberg
As an English major, I find this book informative, interesting and very scholarly.
I wish I had read it sooner.
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Sabtu, 25 September 2010

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Recognition of Health Hazards in Industry: A Review of Materials Processes, 2nd Edition, by William A. Burgess

An authoritative and practical guide to identifying major health issues in the workplace with an overview of common control approaches. Contains detailed surveys of work tasks in a wide range of industries, enabling readers to recognize health problems in facility design and operation and to relate medical symptoms to job exposure. New to this edition: discussion of microelectronics, chemical processing and plastics fabrication; increased coverage of published exposure information; epidemiologic and other health status studies.

  • Sales Rank: #133618 in Books
  • Published on: 1995-01-09
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.43" h x 1.22" w x 6.28" l, 1.93 pounds
  • Binding: Hardcover
  • 560 pages

From the Publisher
An authoritative and practical guide to identifying major health issues in the workplace with an overview of common control approaches. Contains detailed surveys of work tasks in a wide range of industries, enabling readers to recognize health problems in facility design and operation and to relate medical symptoms to job exposure. New to this edition: discussion of microelectronics, chemical processing and plastics fabrication; increased coverage of published exposure information; epidemiologic and other health status studies.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Great Book
By Ricky Dean Ward
This is a great resource for any Industrial Hygienist or safety professional. Breaks down common industrial processes into easy to understand poetential exposures and hazards. I use this book all the time. It is a great reference.

0 of 0 people found the following review helpful.
Expensive Book but Very useful for Occupational Medicine Physicians
By AK
It is interesting Book for Occmed physicians and Industrail Hygienists, in assessing health hazards, risk assessments, and corrective measures to take.

0 of 0 people found the following review helpful.
Very useful for consulting hygienists
By H. Wright
I use this text often as a consulting industrial hygienist. Also great for CIH exam prep. It describes various industrial processes and their hazards.

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Rabu, 22 September 2010

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Lovely set of American Girl books.

  • Sales Rank: #5211369 in Books
  • Published on: 1997
  • Binding: Paperback

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From the award-winning playwright of Elephant's Graveyard, George Brant, comes the story of an ace fighter pilot who's career in the sky is ended early due to an unexpected pregnancy. Reassigned to operate military drones from a windowless trailer outside Las Vegas, she hunts terrorists by day and returns to her family each night. As the pressure to track a high-profile target mounts, the boundaries begin to blur between the desert in which she lives and the one she patrols half a world away.

  • Sales Rank: #59562 in Books
  • Published on: 2014-10-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.99" h x .14" w x 5.00" l, .16 pounds
  • Binding: Paperback
  • 66 pages

Review
"Brant’s dialogue is bright and textured. Snappy storytelling is punctured by dark edges, mess-hall humour and burst of lyrics beauty." Financial Times

"Grounded is a riveting, award-winning monologue. George Brant’s script is punchy and poetic, subtly raising questions about 21st-century heroines…" Independent on Sunday

"Grounded is a powerful, hallucinogenic experience. What makes it imperative viewing is that, rather than being some sci-fi dystopia, everything in Grounded is an urgent, appalling reality: an ethical minefield about which a great deal more noise needs to be made immediately." What's on Stage

"It is a searing piece of writing." Guardian

"Grounded is impossible to take your eyes off, from start to finish [it] is a play that holds you in its palm and grips you tight…The script is layered and interesting." A Younger Theatre

"We’re gripped from the first lines of George Brant’s snappy, sparky staccato script. Outstanding..." Evening Standard

"It’s a fine, thoughtful and empathic piece of writing." Time Out London

"What makes Brant’s play exceptional is its driving, white-hot sense of identification with a woman who is not, on the face of it, a sympathetic character." Scotsman

"Grounded is a striking piece of monologue theatre… an incredibly evocative play. Brant’s play navigates a problematic terrain with dramatic skill." Exeunt


About the Author
"Colin G. Scanes" is a professor of Animal Science at Iowa State University. He was educated in the UK with a B.S. from Hull University and Ph.D. from the University of Wales. He was formerly on the faculty at the University of Leeds and Rutgers--the State University of New Jersey where he was department chair. He has published extensively in poultry and animal science with 10 books and over 500 papers. He has received numerous awards, including election as a fellow of the Poultry Science Association and Honorary Professor at the Agricultural University of Ukraine.

"George Brant" is a Professor of Animal Science at Iowa State University. He received his undergraduate education at Oklahoma State University (graduating in 1963). His graduate education was at Oklahoma State University (Master of Science, 1965) and University of California-Davis (Doctor of Philosophy, 1971) . He is a longtime member of the Poultry Science Association. Dr. Brant teaches extensively in animal science: basic concepts of animal science, domestic animal physiology, poultry science, companion animal science, companion animal systems management, agriculture travel course preparation, and agriculture travel course (AnS 496).

"M. E. Ensminger" (1908-1998) grew up on a Missouri farm. He was educated at the University of Missouri (B.S. and M.S.) and the University of Minnesota (Ph.D.). He was on the staff of the University of Massachusetts, then Minnesota, and finally Washington State University (serving as department head). He was president of the Agriservices Foundation.

Dr. Ensminger authored 22 books on animal, dairy, beef, and sheep science and nutrition (some are translated into severallanguages) and numerous articles. His international recognition stemmed from his service to the animal industry, and his book, together with his International Stockman's Schools and his International Ag-Tech Schools. He received numerous awards.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Drone pilots -- who are they? and why it matters...
By Innocent Bystander
I'd heard about this being presented as a "one woman" theater production.
I never asked the question... "who flies the drones"? Are they pilots? How
do they get this kind of duty assignment? Where are they based? What is
their daily routine like? How is it different than flying aerial missions? What
is the psychological effect of having drone flying as a "job"... does the sense
of a military assignment disappear over time? So I'm framing this review as
a series of questions so as not to have to give a spoiler alert.

For any Vietnam veteran reading this -- it shakes the whole concept of "war".
For an Iraqi - Afghan veteran read this -- there is a sinking feeling of having devolved
into a different definition of soldiering, of serving and protecting.
And then... I think I heard that the play had been hijacked and made into a movie
with a male lead... Not the same! part of the tension in the journey is that this is
the hero's journey taken by.... a woman. And can it still be called... a hero's journey.

1 of 1 people found the following review helpful.
A great showcase for an actress
By J. F. Leslie
Theatrical and contemporary as hell. A great showcase for an actress.

0 of 0 people found the following review helpful.
One Star
By Amazon Customer
Unrealistic stereotyped characterization of a female fighter pilot and the military. Two dimensional character without any depth.

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Sabtu, 18 September 2010

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Thai Massage: A Traditional Medical Technique, by Richard Gold

This richly illustrated book presents, for the first time in English, a detailed and practical introduction to traditional Thai medical massage. It begins with a discussion of the theories of Thai medicine and how they have been influenced by Chinese and Ayurvedic medicine. Clear and easy-to-follow descriptions are given of all the varied techniques involved-- techniques which can be used alone, in conjunction with other forms of massage, or to facilitate yoga and other meditation practices.

  • Sales Rank: #4300742 in Books
  • Published on: 1998-05-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.75" h x 8.50" w x .50" l,
  • Binding: Paperback
  • 216 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
I like having this resource
By Cheryl Gilbert
I like having this resource. the pictures are clear, the descriptions complete. I appreciate having the muscle groups listed in the back, the sample routines, and the corresponding yoga pose.

3 of 4 people found the following review helpful.
Decent textbook...
By M
I am a massage student who is interested in Thai Massage and recently started reading a half dozen different Thai Massage books. This is the only one I know of specifically aimed at being a textbook for massage schools and I think it is an easier book to learn from for those of us with that background because of that. It looks like it does a decent job overall and considers Thai Massage in more depth than the "applied yoga" presentation that seems common. It seems to cover most of what I've personally found valuable from Thai Massage, however one major omission I've noticed is the lack of even any mention that I've seen of herbal compresses, which are one of my favorite aspects of Thai Massage.

I recommend _Encyclopedia of Thai Massage_ as the single most comprehensive book I've looked at on Thai Massage. If you only want to get one book on Thai Massage get that one and not this one. The other book I've really enjoyed is _A Myofascial Approach to Thai Massage_, which also unfortunately does not mention herbal compresses and does not even try to be comprehensive, but I appreciate the author's perspective of aiming only to provide the deepest possible relaxation for clients. I think those two and this textbook seem like a good combination.

1 of 1 people found the following review helpful.
Great pictures!
By S. Lucas
I really like that this book starts with a history about Thai Massage and its roots. Once you get into the practice, there are great descriptions of how to perform each movement as well as pictures to help you put it all together.

See all 13 customer reviews...

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Minggu, 12 September 2010

[K482.Ebook] Download Ebook Christina Perri - A Thousand Years - Easy Piano Sheet MusicFrom Hal Leonard

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Artist: Christina Perri. Easy piano sheet music from the Summit Entertainment Blockbuster film The Twilight Saga: Breaking Dawn - Part I.

  • Sales Rank: #20129 in Musical Instruments
  • Brand: Hal Leonard
Features
  • Easy Piano Sheet Music Arrangement
  • Artist: Christina Perri
  • From The Twilight Saga: Breaking Dawn - Part I

Most helpful customer reviews

0 of 0 people found the following review helpful.
Awkward page break
By Amazon Customer
As other reviewers have noted, the music unnecessarily has a page turn in an awkward place. It's pretty and yes, very easy to play. The printing and quality of the paper was very nice.

5 of 5 people found the following review helpful.
Easy is Right...Delivery Exceptional!
By Becky
Beautiful song and easy to play considering I'm an amateur player. Delivery of item was exceptional from packaging, condition, and expeditious timing. Will be enjoying playing this piece for a thousand years ;o)

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Easy Piano Music
By Susan Shelbourn
Love the music -- I just should have bought the "regular" version for more experienced pianists. And I probably will. But this is a good adaptation and goes between Easy and Intermediate.

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Sabtu, 11 September 2010

[L205.Ebook] Download PDF Cross-Cultural Psychology: Critical Thinking and Contemporary Applications (4th Edition), by Eric B. Shiraev, David A. Levy

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Cross-Cultural Psychology: Critical Thinking and Contemporary Applications (4th Edition), by Eric B. Shiraev, David A. Levy

Shiraev and Levy provide a comprehensive review of theories and research in cross-cultural psychology within a critical thinking framework for examining, analyzing, and evaluating psychological data.

This book introduces the field of cross-cultural psychology, discusses basic methodology for cross-cultural research, and explores the fields of sensation and perception, consciousness, intelligence, human development, emotion, motivation, social perception and interaction, psychological disorders from a cross-cultural perspective.

  • Sales Rank: #481864 in Books
  • Published on: 2009-03-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x .90" w x 6.90" l, 1.25 pounds
  • Binding: Paperback
  • 384 pages

From the Publisher
FEATURES:

A critical thinking framework, including "Critical Thinking" boxes and tables, provide practice in developing learning skills.

More than thirty high-interest activities and exercises provide students ample opportunity for active learning and enhanced comprehension. These activities and exercises are designed to serve as class discussion starters, demonstrations, points for debate, individual or group assignments, term papers, or oral assignments.

"A Case in Point" sections review and illustrate controversial issues, display cases and research findings, and introduce various opinions about human behavior in different cultural contexts.

"Cross-Cultural Sensitivity" boxes in every chapter underscore the importance of empathy in interpersonal communication.

Relevant quotations from a wide range of sources provide divergent points of view, pique readers' interest, and inspire critical thinking.

NEW FEATURES TO THIS EDITION:

The most current cross-cultural research on a wide range of topics including ethnic and religious identity, psychological effects of globalization, spirituality, cross-cultural communication, evolutionary anthropology, cultural stereotypes, psychotherapy and counseling, mistakes of social perception, intelligence, collectivism, cultural adjustment, suicide, stigma of mental illness, national character, values, and methodology of research.

A broader selection of applied problems such as avoiding stereotypes and psychodiagnostic biases, reducing mistakes in facial recognition, improving effectiveness of classroom learning, understanding spirituality, conducting survey research, and many others.

A greater interdisciplinary perspective, using research from contemporary psychology, as well as neurophysiology, genetics, anthropology, sociology, and micro-economics.

A new, expanded companion website, which provides additional information for instructors and students, including research updates and links, discussion topics, practice questions, and chapter summaries.

More than 130 new reference sources and new research data related to a diverse array of ethnic groups.

A new, revised, and expanded test bank for instructors, which includes a comprehensive selection of questions for every chapter and ready-to-use-quizzes.

From the Back Cover

The dynamic author team of Shiraev and Levy provide a comprehensive review of theories and research in cross-cultural psychology within a critical thinking framework for examining, analyzing, and evaluating psychological data.

This text introduces the field of cross-cultural psychology, discusses basic methodology for cross-cultural research, and explores the fields of sensation and perception, consciousness, intelligence, human development, emotion, motivation, social perception and interaction, and psychological disorders from a cross-cultural perspective.

Features:

  • A critical thinking framework, including “Critical Thinking” boxes and tables, provide practice in developing learning skills.
  • More than thirty high-interest activities and exercises provide students ample opportunity for active learning and enhanced comprehension. These activities and exercises are designed to serve as class discussion starters, demonstrations, points for debate, individual or group assignments, term papers, or oral assignments.
  • “A Case in Point” sections review and illustrate controversial issues, display cases and research findings, and introduce various opinions about human behavior in different cultural contexts.
  • “Cross-Cultural Sensitivity” boxes in every chapter underscore the importance of empathy in interpersonal communication.
  • Relevant quotations from a wide range of sources provide divergent points of view, pique readers' interest, and inspire critical thinking.

Pearson’s MySearchLab is the easiest way for students to master a writing or research project.� In a recent student survey, the overwhelming majority of students are assigned writing and research projects, for which they would use research and citation tools if they were available to them.� MySearchLab is a website available at no additional charge in a package with a Pearson textbook and is also available as a standalone product.

About the Author

David A. Levy has extensive experience as a teacher, therapist, writer, and researcher.� He is Professor of Psychology at Pepperdine University’s Graduate School of Education and Psychology, and he served as Visiting Professor of Psychology in the Soviet Union.� He was honored as a Harriet and Charles Luckman Distinguished Teaching Fellow at Pepperdine, and was a recipient of the Shepard Ivory Franz Distinguished Teaching Award and Charles F. Scott Fellowship at UCLA.� His numerous theoretical and empirical research studies have been published in scientific journals and presented at professional conferences. His textbook Tools of Critical Thinking garnered widespread acclaim in both academic and clinical settings for its innovative approaches to improving thinking skills.� Dr. Levy holds professional licenses both in psychology and in marriage and family therapy.� As a media consultant, Levy has appeared on dozens television and radio broadcasts (including CNN, CBS, NBC, PBS, A&E, and E!), providing psychological perspectives on current events, and examining issues and trends in the mental health fields.��

Eric B. Shiraev is a Russian-born American professor and author. He took his academic degrees at St.Petersburg University in Russia and completed post-doctoral program in the United States at UCLA. He served at various positions at Oregon State University, George Washington University, and George Mason University. He is an author, co-author, and co-editor of eleven books and numerous publications in the fields of cross-cultural psychology, political psychology, and comparative studies. His books are published by Allyn and Bacon, Longman, Palgrave, University of Michigan Press, and many others. In his publications, he attempts to overcome an ethnocentric bias of traditional and contemporary psychological studies and develop a new, increasingly cross-cultural and global view of human behavior and experience.

Most helpful customer reviews

16 of 17 people found the following review helpful.
Invaluable textbook for cross-cultural psychology instructors
By Professor VDS
This text has become an invaluable tool for the courses I teach in cross-cultural psychology, both at the undergraduate and graduate levels. Although many books purport to emphasize the integration of critical thinking skills with cross-cultural psychology, this is the only one that does so successfully. My students consistently rate it favorably, and I give it my highest recommendation.

12 of 13 people found the following review helpful.
Thinking critically about cultural diversity
By Tori
How refreshing to find a book about cultural diversity that isn't rife with "politically-correct" mumbo jumbo. Instead, this text emphasizes using critical thinking tools to incisively see through the fog of current academic and social fads and fashions.

10 of 11 people found the following review helpful.
The best in cross-cultural psychology
By J. Smart
Cross-Cultural Psychology by Shiraev and Levy is the best textbook available for this field. The book explains concepts and theories very well. Additionally, it provides the reader with a very practical understanding of the field.

I can readily imagine this book being used in counseling, clinical, or general psychology classes. In addition, I would argue that this book, even outside of the classroom, would be an excellent resource to keep on one's bookshelf.

My strongest endorsement stands behind this well written book.

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